According to a survey by Gartner last year, Augmented Reality (AR) and Virtual Reality (VR) have the potential to shake up the consumer experience. Gartner experts predicted that, by the end of 2020, more than 100 million people would buy from online stores based on experiences through Augmented Reality.
It is still a bit too soon to say if those number were reached or not but, if we make a brief analysis of the market on the present day, immersive technologies have been gaining more and more strength in several sectors and bring new perspectives of experience accessibility.
This has converted these technologies into possible tools for companies seeking to promote their brands, products and services, to create an unprecedented and interactive environment capable of stimulating and involving their consumers – and all of this while also making inclusion efforts a priority.
Within this wave, a new initiative led by a global group of XR professionals, called XR Inclusion (XRI), is striving towards the creation of an inclusive and diverse immersive future. As the first step to do so, XRI is launching an easy-to-use kit directed at the VR & AR (XR) startup community.
Created with the partnership of the national labor and employment law firm Fisher Phillips, and Rework Work, one of the foremost leaders on diversity and inclusion, this kit contains several useful information for startups to enhance their inclusion efforts, such as checklists, templates, practices, and training, focused on areas like job descriptions and hiring, unconscious bias, code of conduct, and more.