Hello!
Decision-making is hard. Decision-making without data? Nearly impossible.
Over the past few months, I’ve been taking a hard look at my own effectiveness. This has meant evaluating how I serve my clients, how I connect with prospects, and how I show up for my broader audience. I’ve spent a lot of time thinking about what people might want, what could be helpful, and what should move potential clients from interest to action. But in all of that thinking, I forgot something I regularly encourage my clients to do: start with what you know.
If I had taken a closer look at the feedback I already had — emails from clients, newsletter engagement, social media insights — I would’ve had a clearer picture of what was working and what wasn’t. I could’ve made different decisions, faster. Because even the best intentions and expertise can’t replace actual information.
I’m sharing this with you because maybe you’ve been there too. We all have blind spots, and recognizing them is part of the work.
As a result, my team and I are making some shifts. You might notice some changes in how we do things in the near future. That’s intentional. Our goal is to serve you better, and that means leaning into what the data tells us you need — not just what we think will help.
This reflection is also shaping my current approach to conversations about DEI in the workplace. Within my immediate circles, there’s a strong and vocal commitment to diversity, equity, and inclusion. If I only looked there, I might assume that DEI work is largely done. But when I step back and look at broader signals like trending topics on social media or themes in public conversations, a very different story emerges.
Sometimes, the information we’re using to make decisions isn’t the information that will actually move us forward. And sometimes, the data we need is sitting just outside of the places we typically look.
We’re well into Q2. If your DEI goals for the year were based on assumptions or aspirations, now’s the time to course-correct. Let’s stop guessing. Let’s start asking better questions. And if you need support identifying what’s working, what’s missing, or what your data is really saying, I’d love to help.
Stacey Gordon, MBA
Rework Work CEO
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